search query: @author Klein, J. / total: 9
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| Author: | Klein, J. Dawar, N. |
| Title: | Corporate social responsibility and consumers' attributions and brand evaluations in a product-harm crisis |
| Journal: | International Journal of Research in Marketing
2004 : VOL. 21:3, p.203-217 |
| Index terms: | BRAND LOYALTY Corporate responsibility Products Social responsibility |
| Freeterms: | Product-harm crisis |
| Language: | eng |
| Abstract: | The paper examines the possibility that corporate social responsibility halo affects consumers' attributions in a product-harm crisis situation. The authors examine whether attributions that are influenced by CSR mediate the impact of product-harm crises on consumers' brend evaluations. As a result the authors found that mediations effects are only found for consumers that are CSR-sensitive. |
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