search query: @author Watson, T. / total: 9
reference: 4 / 9
Author: | Watson, T. |
Title: | PR evaluation: it's all about relationships |
Journal: | Admap
2005 : OCT, VOL. 40:9 (465), p. 44-46 |
Index terms: | evaluation public relations |
Language: | eng |
Abstract: | How can PR prove its worth? This paper explains why it is vital for PR to be evaluated in terms of relationships between organisations and key stakeholders. "ROI" is usually a red herring. |
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