search query: @freeterm Bayesian analysis / total: 9
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Author: | Retzer, J. |
Title: | The century of Bayes |
Journal: | International Journal of Market Research
2006 : VOL. 48:1, p.49-60 |
Index terms: | marketing research |
Freeterms: | Bayesian analysis |
Language: | eng |
Abstract: | This paper focuses on what is Bayesian analysis and why it should be used. Furthermore, selected applications of Bayesian analyses are briefly reviewed. |
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