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| Author: | Holbrook, M.B. Addis, M. |
| Title: | Art versus commerce in the movie industry: A two-path model of motion-picture success |
| Journal: | Journal of Cultural Economics
2008 : VOL. 32:2, p. 87-107 |
| Index terms: | art film industry culture consumption culture marketing markets success evaluation models USA |
| Language: | eng |
| Abstract: | Studies of the movie industry have raised questions on the problematic relationship btw. the success related aspects of artistic excellence measured by industry recognition (e.g. Oscars) and commercial appeal measured by market performance (e.g. box office). It is proposed that these two phenomena are essentially separable as independent paths to conceptually distinct and empirically uncorrelated aspects of motion picture success. Based on a data analysis for 190 movies in 2003, it is shown that reviewer-and-consumer evaluations and buzz respond differently to a film's marketing influence (as production budgets, opening screens, and opening box office) and that these audience responses contribute independently to a film's industry recognition and market performance along two separable paths. |
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