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| Author: | Suominen, S. |
| Title: | Critics review or preceding week's admissions explaining movie admissions |
| Journal: | Liiketaloudellinen aikakauskirja
2011 : 3, p. 290-315 |
| Index terms: | film industry marketing culture marketing communication consumer behaviour attitudes Nordic countries Finland models |
| Language: | eng |
| Abstract: | A panel data method approach is utilized in order to explain weekly movie admissions (henceforth as: w-m-adms.) in Finland in 2003. Based on the results, it is indicated that when word-of-mouth is taken into account, critical reviews do not appear to remarkably explain w-m-adms. With admission figures being typically highest during the 1st weeks, a variable "weeks since released" is used to control for this peak. It is shown to be significant, as well as the price to be variable. Price elasticity of w-m-adms. is approximately -1. It is also indicated based on panel data analysis that the fixed effects model is the most suitable for explaining w-m-adms. in Finland in 2003. |
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