search query: @author Zeithaml, C. P. / total: 9
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| Author: | Anderson, C. R. Zeithaml, C. P. |
| Title: | Stage of the product life cycle, business strategy, and business performance. |
| Journal: | Academy of Management Journal
1984 : MAR, VOL. 27:1, p. 5-24 |
| Index terms: | PRODUCT DEVELOPMENT PRODUCT LIFE CYCLE CORPORATE STRATEGY COMPANY PERFORMANCE MARKET SHARE |
| Language: | eng |
| Abstract: |
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