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| Author: | Schultz, A. Koppelmann, U. |
| Title: | Produktdesign als Marketinginstrument. !Braun AG |
| Journal: | Marketing: Zeitschrift fur Forschung und Praxis
1983 : NOV, VOL. 5:4, p. 227-234 |
| Index terms: | PRODUCT DESIGN MARKETING ELECTRONICS INDUSTRY |
| Language: | ger |
| Abstract: |
SCIMA