search query: @author Stevenson, T. H. / total: 9
reference: 8 / 9
| Author: | Stevenson, T. H. Swayne, L. E. |
| Title: | Comparative industrial advertising: the content and frequency. |
| Journal: | Industrial Marketing Management
1984 : MAY, VOL. 13:2, p. 133-138 |
| Index terms: | INDUSTRIAL ADVERTISING |
| Language: | eng |
| Abstract: |
SCIMA