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Author: | Erickson, G. M. Johansson, J. K. Chao, P. |
Title: | Image variables in multi-attribute product evaluations : country-of-origin effects. |
Journal: | Journal of Consumer Research
1984 : SEP, VOL. 11:2, p. 694-699 |
Index terms: | PRODUCT IMAGE CONSUMER ATTITUDES |
Language: | eng |
Abstract: |
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