search query: @author Zeithaml, C. P. / total: 9
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| Author: | Zeithaml, C. P. Fry, L. W. |
| Title: | Contextual and strategic differences among mature businesses in four dynamic performance situations. |
| Journal: | Academy of Management Journal
1984 : DEC, VOL. 27:4, p. 841-860 |
| Index terms: | CORPORATE STRATEGY MARKET SHARE PROFITABILITY SAMPLING DATA ANALYSIS PERFORMANCE MEASUREMENT |
| Language: | eng |
| Abstract: |
SCIMA