search query: @author Kleinschmidt, E. J. / total: 9
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| Author: | Cheron, E. J. Kleinschmidt, E. J. |
| Title: | A review of industrial market segmentation research and a proposal for an integrated segmentation framework. |
| Journal: | International Journal of Research in Marketing
1985 : VOL. 2:2, p. 101-115 |
| Index terms: | MARKET SEGMENTATION INDUSTRIAL MARKET RESEARCH CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: |
SCIMA