search query: @author Rossiter, J. R. / total: 9
reference: 9 / 9
« previous | next »
Author: | Rossiter, J. R. |
Title: | Does TV advertising affect children? |
Journal: | Journal of Advertising Research
1979 : FEB, VOL. 19:1, p. 49-53 |
Index terms: | TELEVISION ADVERTISING ADVERTISING EFFECTIVENESS |
Language: | eng |
Abstract: |
« previous | next »
SCIMA