search query: @author Rossiter, J. R. / total: 9
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| Author: | Rossiter, J. R. |
| Title: | Does TV advertising affect children? |
| Journal: | Journal of Advertising Research
1979 : FEB, VOL. 19:1, p. 49-53 |
| Index terms: | TELEVISION ADVERTISING ADVERTISING EFFECTIVENESS |
| Language: | eng |
| Abstract: |
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