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| Author: | MacKenzie, S. B. |
| Title: | The role of attention in mediating the effect of advertising on attribute importance. |
| Journal: | Journal of Consumer Research
1986 : SEP, VOL. 13:2, p. 174-195 |
| Index terms: | ADVERTISING RESEARCH CONSUMER RESEARCH ADVERTISING EFFECTIVENESS MARKETING |
| Language: | eng |
| Abstract: |
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