search query: @author Mackenzie, S. B. / total: 9
reference: 8 / 9
| Author: | MacKenzie, S. B. Lutz, R. J. Belch, G. E. |
| Title: | The role of attitude toward the ad as a mediator of advertising effectiveness : a test of competing explanations. |
| Journal: | Journal of Marketing Research
1986 : MAY, VOL. 23:2, p. 130-143 |
| Index terms: | ADVERTISING EFFECTIVENESS CONSUMER ATTITUDES |
| Language: | eng |
| Abstract: |
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