search query: @author Blattberg, R. C. / total: 9
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Author: | Blattberg, R. C. |
Title: | The design of advertising experiments using statistical decision theory. |
Journal: | Journal of Marketing Research
1979 : MAY, VOL. 16:2, p. 191-202 |
Index terms: | ADVERTISING RESEARCH ADVERTISING EXPENDITURE DECISION THEORY |
Language: | eng |
Abstract: |
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