search query: @author Zeithaml, C. P. / total: 9
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| Author: | Keim, G. D. Zeithaml, C. P. |
| Title: | Corporate political strategy and legislative decision making: A review and contingency approach. |
| Journal: | Academy of Management Review
1986 : OCT, VOL. 11:4, p. 828-843 |
| Index terms: | CORPORATE STRATEGY POLITICS DECISION MAKING CONTINGENCY PLANNING |
| Language: | eng |
| Abstract: | A theoretical basis is outlined for determining effective corporate political strategies in the U.S. The strategies considered are the five most commonly used by politically active firms: constituency building,political action committee contributions,advocacy advertising,lobbying and coalition building. Relevant literature is reviewed and an exchange model of legislative decision making is developed. A contingency approach to the selection of appropriate state strategies is derived from the model and a typology of legislative decision situations. |
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