search query: @author O'Reilly, D. / total: 9
reference: 7 / 9
| Author: | O'Reilly, D. |
| Title: | Advertising's doublespeak. (!CONFLICTING ACCOUNTS)(!LOYALTY CONFLICT) |
| Journal: | Management Today
1986 : NOV, p. 70-77, 144 |
| Index terms: | ADVERTISING AGENCIES MERGERS CUSTOMERS LOYALTY |
| Language: | eng |
| Abstract: |
SCIMA