search query: @author Filiatrault, P. / total: 9
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| Author: | Filiatrault, P. Chebat, J. B. |
| Title: | Pratiques de gestion du marketing des services. |
| Journal: | Revue Francaise du Marketing
1987 : MAY-JUL, 113, p. 49-67 |
| Index terms: | MARKETING MANAGEMENT SERVICE INDUSTRIES COMMUNICATION |
| Language: | fre |
| Abstract: |
SCIMA