search query: @author Buckley, M. R. / total: 9
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| Author: | Cote, J. A. Buckley, M. R. |
| Title: | Estimating trait, method, and error variance : generalizing across 70 construct validation studies. |
| Journal: | Journal of Marketing Research
1987 : AUG, VOL. 24:3, p. 315-318 |
| Index terms: | MARKETING RESEARCH |
| Language: | eng |
| Abstract: | The authors examine the construct validation results of 70 published data sets.The analysis shows that, on average, traits account for less than 50% of the variance in construct measures. These findings raise questions about the application of statistical techniques that assume minimal measurement error or do not properly model systematic measurement error. |
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