search query: @indexterm affluence / total: 9
reference: 5 / 9
Author: | Stanley, T. J. Moschis, G. P. Danko, W. D. |
Title: | Financial service segments : the seven faces of the affluent market. |
Journal: | Journal of Advertising Research
1987 : AUG-SEP, VOL. 27:4, p. 52-67 |
Index terms: | MARKET SEGMENTATION AFFLUENCE |
Language: | eng |
Abstract: |
SCIMA