search query: @author Meyer, M. H. / total: 9
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| Author: | Meyer, M. H. Roberts, E. B. |
| Title: | Focusing product technology for corpoate growth. |
| Journal: | Sloan Management Review
1988 : SUMMER, VOL. 29:4, p. 7-16 |
| Index terms: | PRODUCT DEVELOPMENT TECHNOLOGICAL INNOVATION STRATEGY |
| Language: | eng |
| Abstract: | Problems of formulating and implementing the technology side of product strategy for small-to-medium-sized companies are examined. Some aspects of products portfolio analysis are highlighted. A framework is developed helping the study of technology strategy and technological change within the context of product history. Four levels of technological change are identified: minor improvements; major enhancement; new, related technology; new unrelated technology. Three case studies are described. The research suggests that developing a distinctive competence in a core technology is critical to the long-term growth of technology-based firms. Strategic conclusions are drawn to support managers in innovation. |
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