search query: @author Chao, P. / total: 9
reference: 8 / 9
| Author: | Chao, P. |
| Title: | Export and reverse investment : strategic implications for newly industrialized countries. |
| Journal: | Journal of International Business Studies
1989 : SPRING, VOL. 20:1, p. 75-91 |
| Index terms: | INTERNATIONAL MARKETING DOMESTIC APPLIANCES QUALITY USA CONSUMER BEHAVIOUR PRODUCT PREFERENCE |
| Language: | eng |
| Abstract: | An investigation of consumer evaluations of product quality and purchase intent of 2 electronic products imported into the U.S. from a newly industrialized country, and 1 electronic product not manufactured by the same company, related to reverse investment. Literature, the study objectives, hypotheses, method, data collection, results, manipulation checks, a video cassette recorder, television set, and stereo set. Managerial implications. Seven Figures and four Tables illustrate the study. |
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