search query: @author MacKenzie, S. B. / total: 9
reference: 6 / 9
| Author: | Mackenzie, S. B. Lutz, R. J. |
| Title: | An empirical examination of the structural antecedents of attitude toward the AD in advertising pretesting context. |
| Journal: | Journal of Marketing
1989 : APR, VOL. 53:2, p. 48-65 |
| Index terms: | ADVERTISING EFFECTIVENESS BRAND CHOICE MARKETING MODELS CONSUMER ATTITUDES |
| Language: | eng |
| Abstract: |
SCIMA