search query: @author Mackenzie, S. B. / total: 9
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| Author: | Mackenzie, S. B. Lutz, R. J. |
| Title: | An empirical examination of the structural antecedents of attitude toward the AD in advertising pretesting context. |
| Journal: | Journal of Marketing
1989 : APR, VOL. 53:2, p. 48-65 |
| Index terms: | ADVERTISING EFFECTIVENESS BRAND CHOICE MARKETING MODELS CONSUMER ATTITUDES |
| Language: | eng |
| Abstract: |
SCIMA