search query: @author Chao, P. / total: 9
reference: 7 / 9
| Author: | Chao, P. |
| Title: | The impact of country affiliation on the creditability of product attribute claims. |
| Journal: | Journal of Advertising Research
1989 : APR-MAY, VOL. 29:2, p. 35-41 |
| Index terms: | ADVERTISING RESEARCH PRODUCTS DEVELOPING COUNTRIES USA |
| Language: | eng |
| Abstract: | Traditionally, companies in developing countries have been precluded from successfully selling directly in the U.S because of consumer resistance attributable to a lack of clearly identifiable brand image and poor country stereotype. Many of these companies are considering manufacturing investments into the U.S. TVs and VCRS were chosen to study this problem. |
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