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| Author: | Rickards, T. Jones, L. |
| Title: | Creativity audit: a diagnostic approach to overcoming blocks. |
| Journal: | Management Decision
1989 : VOL: 27:1, p. 58-63 |
| Index terms: | AUDITING ORGANIZATIONAL CHANGE MANAGEMENT TRAINING CREATIVITY |
| Language: | eng |
| Abstract: | Traditional audits play a powerful role in helping companies change. A "creativity audit" can play a similar role in helping a company overcome possible blocks to the creativity of its employees. The auditors now have become change agents, and their method of data collection and feedback is the survey-feedback technique. The principles and practical results achieved from such a method are described. An inventory of individual blocks to creativity is presented. The four independent factors are labelled as: strategic, values, perceptual and self-image. The implications for each block are analysed. Some examples of completed audit work are presented. |
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