search query: @author McCullaugh, J. / total: 9
reference: 4 / 9
| Author: | McCullaugh, J. Stewart, A. |
| Title: | Vendors won't endorse PPT for fear of dealer backlash |
| Journal: | Billboard
1988 : AUG, VOL. 100:35, p.1 |
| Index terms: | |
| Freeterms: | Trials, Uncertainty, Considerations |
| Language: | eng |
| Abstract: | Opinions of video suppliers differ as to pay-per-transaction. Even such big companies like Vestron Video and Orion Home Video emphasized that their titles have been used in PPT tests only but they have not yet decided about further steps. Though many retailers report on a marked increase of the revenues as a result of PPT, suppliers want gather more information. |
SCIMA