search query: @author Vale, J. / total: 9
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| Author: | Vale, J. |
| Title: | Burnett push on scheduling |
| Journal: | Broadcast
1987 : MAY 8, p.2 |
| Index terms: | |
| Freeterms: | Advertisers, Airtime inflation, Agenda |
| Language: | eng |
| Abstract: | After Television 87 conference in Copenhagen, the key advertisers and ITV's five leading sales directors fixed meetings to discuss the airtime inflation and problematic scheduling relationship between ITV and C4. The advertising agency, LEO Burnett's paper calls for complimentary scheduling between ITV and C4 to improve promotion between ITV and C4. |
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