search query: @author Blattberg, R. C. / total: 9
reference: 4 / 9
| Author: | Blattberg, R. C. Hoch, S. J. |
| Title: | Database models and managerial intuition: 50% model + 50% manager. |
| Journal: | Management Science
1990 : AUG, VOL. 36:8, p. 887-899 |
| Index terms: | DATA BASES DECISION MAKING MANAGEMENT BEHAVIOUR |
| Language: | eng |
| Abstract: | With the availability of more and better sources of data, decision makers must begin to systematically incorporate such information into the decision process. It is shown how firms can take advantage of the data explosion by combining simple database models with managerial intuition viewing the two decision inputs in combination rather than in competition. Differences between models and intuition are identified, and a way is developed to isolate and evaluate intuition. |
SCIMA