search query: @author Hill, J. S. / total: 9
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| Author: | Hill, J. S. James, W. W. |
| Title: | Product and promotion transfers in consumer goods multinationals. |
| Journal: | International Marketing Review
1991 : VOL. 8:2, p. 6-17 |
| Index terms: | INTERNATIONAL MARKETING PRODUCTS MULTINATIONAL COMPANIES MARKETING STRATEGY |
| Language: | eng |
| Abstract: |
SCIMA