search query: @author Silberer, G. / total: 9
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| Author: | Silberer, G. |
| Title: | Wertewandel und Werteorientierung in der Unternehmensfuhrung (Value transition and value reorientation in firm management) |
| Journal: | Marketing
1991 : VOL. 13:2, p. 77-85 |
| Index terms: | SOCIAL VALUES |
| Language: | ger |
| Abstract: | Change of value in society at large as it is reflected in different surveys from the eighties and nineties. What makes a value important (relative scarcity, value dynamics, linkage between values). The three levels of value orientation within the firm: corporate management, sales management and product policy. The concept and implementation of Corporate Value Identity. |
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