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| Author: | Cruz Roche, I. |
| Title: | Promociones en precios y ventas a perdida. |
| Journal: | Informacion Comercial Espanola
1995 : MAR, 739,p. 110-116 |
| Index terms: | RETAILING DISTRIBUTION PRICE POLICY SALES PROMOTION DOMESTIC TRADE |
| Language: | spa |
| Abstract: |
SCIMA