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| Author: | Tian, Suke |
| Title: | The name brand strategy adopted by the Jing Wei Textiles Machinery Factory (original in Chinese) |
| Journal: | China Textile (c)
1995 : 9, p.30-32 |
| Index terms: | TEXTILE INDUSTRY FACTORIES MANAGEMENT CHINA |
| Language: | chi |
| Abstract: | In 1991, the Jing Wei Textiles Machinery Factory set forth the following strategy: "create a name-brand product with good quality to gain reputation; achieve buyers' trust with good service to gain more customers; take price as level to vie for sale; promote progress with good profits to gain improvement". In these 4 years, the sales income, profits and the tax revenue are sustainedly growing at a rate of 20% per year. This has laid foundation for participating in the competition in domestic and foreign markets. |
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