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| Author: | Ding, Shengjun |
| Title: | A wide world for domestic trade system in developing market and expanding marketing (original in Chinese) |
| Journal: | Journal of Beijing Institute of Business (c)
1997 : 2, P.1-4 |
| Index terms: | MARKETING CHANNELS DOMESTIC TRADE CHINA |
| Language: | chi |
| Abstract: | To open up market and expand marketing, the domestic trade system should develop the range and quality of market, which means both bearing and laying stress on the key points. It should advance towards the broad rural market, the urban market, the remote market as well as the markets all over the world. To do so, a new circulation system should be established and new mode and ways of operation and service explored. Besides, the structure of social consumption should be shifted. The ideology of product economy under the traditional planned economic system must be updated and the sense of market economy strengthened too. Moreover, the bureaucratic businessmen's way of doing things must be changed. |
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