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| Author: | Hjeresen, D. L. Kirchhoff, M. M. Lankey, R. L. |
| Title: | Green Chemistry: Environment, Economics, and Competitiveness |
| Journal: | Corporate Environmental Strategy
2002 : VOL. 9:3, p. 259-266 |
| Index terms: | ENVIRONMENT ECONOMICS COMPETITIVENESS TECHNOLOGICAL INNOVATION |
| Language: | eng |
| Abstract: | The concept of sustainability has generated much discussion and has been incrementally induced in corporate thinking. However, implementation of changes in industrial processes, products, and practices has progressed at a slow pace. One reason for this is the enduring myth that economic profitability must always be sacrificed to achieve environmental goals. However, innovative technologies have been developed that contribute to improving both the environmental and economic corporate bottom line. This paper highlights examples of the successful implementation of such technologies and the benefits that these strategies have provided. |
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