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| Author: | Choffray, J. M. Lilien, G. L. |
| Title: | A decision-support system for evaluating sales prospects and launch strategies for new products. |
| Journal: | Industrial Marketing Management
1986 : FEB, VOL. 15:1, p. 75-85 |
| Index terms: | INDUSTRIAL MARKETING DECISION SUPPORT SYSTEMS NEW PRODUCTS SALES FORECASTING |
| Language: | eng |
| Abstract: |
SCIMA