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Author:Kamakura, W. A.
Balasubramanian, S. K.
Title:Long-term forecasting with innovation diffusion models : the impact of replacement purchases.
Journal:Journal of Forecasting
1987 : JAN-MAR, VOL. 6:1, p. 1-19
Index terms:SALES FORECASTING
Language:eng
Abstract:
SCIMA record nr: 54497
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