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| Author: | Williamson, B. |
| Title: | Creativity, the corporate curriculum and the future: a case study |
| Journal: | Futures
2001 : AUG, VOL. 33:6, p. 541-555 |
| Index terms: | CREATIVITY CASE STUDIES EMPLOYEES |
| Language: | eng |
| Abstract: | This paper explores the proposition that the successful companies of the future will be those that find the means to help their employees to think and act creatively. Based on a case study of British managers' perceptions of creativity and how it can be nurtured in a large US-based manufacturing company, the study shows that prevailing models of creativity in the organization are inadequate. Firstly, the structure of management in the organization and many features of the culture and corporate curriculum of the company, inhibit creative thinking and action. Secondly, the models of creativity in the minds of managers and supervisors reflect a wider cultural misunderstanding of the phenomenon. |
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