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| Author: | Friesen, G. B. Mills, D. Q. |
| Title: | Marketing in der Organisation der Zukunft, Teil 1. |
| Journal: | Absatzwirtschaft
1993 : JUN, p. 34-42 |
| Index terms: | MARKETING MANAGEMENT MANAGEMENT TECHNIQUES ORGANIZATIONAL STRUCTURE DECENTRALISATION CENTRALISATION |
| Language: | ger |
| Abstract: |
SCIMA