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| Author: | Song, Xiaolu |
| Title: | Finding a new form for trade between China and Russia in a difficult position:"transnational direct marketing" (original in Chinese) |
| Journal: | Northeast Asia Forum (c)
1998 : 3, p.71-75 |
| Index terms: | SELLING INTERNATIONAL MARKETING BILATERAL TRADE RUSSIA CHINA |
| Language: | chn |
| Abstract: | In recent years, the barter trade between China and Russia has shrunk increasingly and the spot trade also has had difficult in taking a step. To extricate themselves from a difficult position, Chinese companies have found a new form of trade, that is, transnational direct marketing. Now the volume of unofficial trade with transnational direct marketing as the main component part is almost on a level with that of official trade. But people haven't attached great importance to such a trade form. This paper makes detailed explanation as to such issues as its general situation, subject and mode of operation, marketing channel, modes of settlement and remittance, scale of good-delivering and economic returns. |
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