search query: @indexterm CAPITAL MARKETS / total: 931
reference: 131 / 931
| Author: | Breuer, R. E. |
| Title: | Entwicklungslinien des europaischen Kapitalmarktes und Implikationen fur das Geschaftsmodell einer grossen Bank |
| Journal: | Betriebswirtschaft
2002 : MAR-APR, VOL. 62:2, p. 202-210 |
| Index terms: | CAPITAL CAPITAL MARKETS BANKS BANKING ANALYTICAL REVIEW |
| Language: | ger |
| Abstract: | The trend towards a capital markets' culture is clearly apparent in Continental Europe. Markets have become larger and more efficient and the range of products much more diverse. Securities are gaining importance as a financing instrument and investment vehicle. Institutional investors in particular are becoming increasingly influential and want a corporate policy aimed at value accretion. Banks, within the scope of their possibilities, must adjust their strategies to the latest developments. A niche provider focusing on regions, products or customer segments can be just as successful as a global player operating universally in all competitive arenas. The main thing is to exploit synergies, strengthen banks' own brand and optimize the satisfaction of clients' wishes with excellent services. |
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