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| Author: | Byfield, S. |
| Title: | How will we cope with the media future? |
| Journal: | Admap
2005 : VOL. 40:4, p. 20-22 |
| Index terms: | Advertising Future Media research |
| Language: | eng |
| Abstract: | The article describes the complex factors affecting media usage, research and commercial communication and their implications for media users. It discusses the different routes for communication and the definition of media nowadays. |
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