search query: @indexterm FUTURE / total: 937
reference: 54 / 937
| Author: | |
| Title: | Where are the media going? |
| Journal: | Admap
2004 : VOL. 39:9, p. 103 |
| Index terms: | Digital technology Future Media research Media selection |
| Language: | eng |
| Abstract: | The article is a pretext for a series of articles concerning the future of media. It reviews all the current media channels and discusses their future: TV, digital, outdoor, direct marketing and other mediums. Finally it ends the discussion with market measurement and customer understanding thoughts. |
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