search query: @indexterm FUTURE / total: 937
reference: 53 / 937
| Author: | |
| Title: | Reshaping research |
| Journal: | Admap
2004 : VOL. 39:9, p. 139 |
| Index terms: | Future Marketing research Qualitative research |
| Language: | eng |
| Abstract: | The article is a pretext for a series of articles concerning marketing research and its future. It deals with issues like online research, evolution in qualitative research, pre-testing and multimedia audience measurement. The carrying thought is that the emphasis of research programmes changes, and techniques and methodologies evolve. |
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