search query: @journal_id 689 / total: 939
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| Author: | Amelan, R. |
| Title: | Marriages of Convenience |
| Journal: | Broadcast
1992 : JULY 24, p.26-27 |
| Index terms: | |
| Freeterms: | Strategic alliances, Commercial broadcasters, Advertising sales |
| Language: | eng |
| Abstract: | The major European operators, Germany's Bertelsmann, Luxembourg-based CLT, Italian Silvio Berlusconi, Germany's Leo Kirch and France's Canal+ are supposed to have formed strategic alliances. But this does not bear the test of scrutiny. Media moguls are competing on three fronts: expanding their control of broadcast outlets, programme libraries, and advertising sales. |
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