search query: @journal_id 1373 / total: 94
reference: 52 / 94
Author: | Lampel, J. Mintzberg, H. |
Title: | Maatwerk? Met mate! |
Journal: | Holland Management Review
1996 : 51, p. 47-56 |
Index terms: | PRODUCT DIFFERENTIATION PRODUCT POLICY CONSUMER RESEARCH CONSUMER DEMAND CORPORATE STRATEGY MASS PRODUCTION |
Language: | dut |
Abstract: |
SCIMA