search query: @journal_id 1373 / total: 94
reference: 31 / 94
Author: | Simon, H. |
Title: | Hysterese in marketing. Een nieuw fenomeen? |
Journal: | Holland Management Review
1997 : 54, p. 13-23 |
Index terms: | MARKETING STRATEGY MARKET SEGMENTATION MARKET SHARE ENVIRONMENT CHANGE |
Language: | dut |
Abstract: |
SCIMA