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Author: | Bruce, M. Cooper, R. |
Title: | Managing requirements capture within a global telecommunications company |
Journal: | R. and D. Management
1999 : APR, VOL. 29:2, p. 107-120 |
Index terms: | R&D MANAGEMENT COMPANIES |
Language: | eng |
Abstract: | Many firms engage in research activities with the purpose of finding information about the future state of technology, competition and the market. In parallel, companies absorb knowledge through a variety of social and political processes that also influence decision-making. Such activities enhance understanding of a firm's internal and external environment, so that it can develop and evaluate new product or service ideas more effectively. |
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