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| Author: | Cooper, R. |
| Title: | From experience: the invisible success factors in product innovation |
| Journal: | Journal of Product Innovation Management
1999 : MAR, VOL. 16:2, p. 115-133 |
| Index terms: | INNOVATION PRODUCTS SUCCESS |
| Language: | eng |
| Abstract: | Those that cannot remember the past are condemned to repeat it. Twenty-five years of research into why new products succeed, why they fail, and what distinguishes winning businesses, and are we any further ahead? Some pundits say no! Today's new product project teams and leaders seem to fall into the same traps that their predecessors did back in the 1970s; moreover, there is little evidence that success rates or research and development productivity have increased very much. |
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