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Author: | Cooper, R. |
Title: | Information technology development creativity: a case study of attempted radical change |
Journal: | Mis Quarterly
2000 : JUN, VOL. 24:2, p. 245-276 |
Index terms: | CREATIVITY INNOVATION DIFFUSION |
Language: | eng |
Abstract: | The application of real options analysis to information technology investment evaluation problems recently has been proposed in the IS literature. The research reported on in this paper illustrates the value of applying real options analysis in the context of a case study involving the deployment of point-of-sale (POS) debit services by the Yankee 24 shared electronic banking network of New England. In the course of so doing, the paper also attempts to operationalize real options analysis concepts by examining claimed strengths of this analysis approach and balancing them against methodological difficulties. |
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